Robot Market Maker - robot commercialization, market entry, content, events and sales for robotics manufacturers

Original concept humanoid robot standing in a theatrical spotlight
Robotics commercialization

ROBOT MARKET MAKER

You build robots.
We build businesses
around them.

We turn robotics technology into products people understand, experiences people remember and businesses companies pay for.

  • Commercialization
  • Content
  • Events
  • Sales
  • Markets
Section 02 - Reasons to exist

A robot is hardware. Until someone gives it a reason to exist.

Personalities.Formats.Businesses.
Original concept visualization - Robot Santa

Robot Santa

Christmas activation, premium shopping centre

01
Original concept visualization - Robot Stand-up

Robot Stand-up

Comedy stage, live audience

02
Original concept visualization - Robot Host

Robot Host

Conference hosting, keynote stage

03
Original concept visualization - Robot Hostess

Robot Hostess

Red carpet and VIP reception

04
Original concept visualization - Robot Musician

Robot Musician

Robot band performance

05
Original concept visualization - Robot Presenter

Robot Presenter

Product launch presentation

06
Original concept visualization - Robot Influencer

Robot Influencer

Vertical social studio

07
Original concept visualization - Robot Entertainer

Robot Entertainer

Large corporate event

08
Original concept visualization - Robot Roast

Robot Roast

Multi-robot comedy format

09

Original concept visualizations

One robot.
Dozens of reasons to buy it.

Section 03 - Demand

We don't sell specifications. We create demand.

Your engineers build capabilities.
We translate them into reasons to buy.

Specification sheet

Attention

Desire

Use cases

Leads

Sales

Section 04 - Commercialization journey

From robot
to market

  1. 01

    Product

    What the hardware actually is, commercially.

  2. 02

    Positioning

    The one sentence a buyer repeats internally.

  3. 03

    Use case

    A specific job, in a specific industry.

  4. 04

    Personality

    The character people remember.

  5. 05

    Content

    Assets that travel without a sales rep.

  6. 06

    Events

    Live proof, in front of real buyers.

  7. 07

    Media

    Coverage, formats, distribution.

  8. 08

    Lead generation

    Qualified demand, not impressions.

  9. 09

    Sales

    Channels, partners, deal support.

  10. 10

    Aftermarket

    Accessories, service, recurring revenue.

Market

Section 05 - What we build

We create things robot manufacturers can actually use.

01

Market entry

Entry strategy for a specific European market.

02

Sales channels

Channel design, partner and dealer models.

03

Rental

Rental and short-term deployment offers.

04

Event activations

Live formats built around the robot.

05

Branded content

Cinematic brand assets, not demo reels.

06

Social content

Vertical-first content at volume.

07

PR formats

Story angles editors actually publish.

08

Influencer activations

Creator collaborations with a reason.

09

Robot personalities

Named characters with a voice and role.

10

Original show formats

Repeatable entertainment IP.

11

Localization

Language, culture, market context.

12

SEO

Demand capture for real buying queries.

13

Lead generation

Qualified pipeline for your sales team.

14

Dealer networks

Recruiting and enabling local resellers.

15

Robot customization

Visual and functional differentiation.

16

Accessories

Add-ons that increase order value.

17

Financing

Purchase models buyers can approve.

18

Insurance

Risk cover that unblocks deployment.

19

Aftermarket

Service, parts and recurring revenue.

Original concept visualization - four humanoid robots walking onto a large stage
Section 06 - Scale

One robot is a product. Four robots are a show.

FORMAT

Robot band

FORMAT

Robot roast

FORMAT

Robot show

FORMAT

Robot panel

FORMAT

Robot dance

FORMAT

Robot game show

FORMAT

Robot live stream

FORMAT

Robot product launch

4

Robots

360

Days

20

Original formats

1

Massive content library

Give us access to the hardware. We create the reasons people talk about it.

Start a pilot
Section 07 - Content

Content that doesn't look like robot marketing.

Usually produced

  • Product demos
  • Technical videos
  • Specification videos
  • Trade show footage

Instead

We produce culture around the robot.

Formats people watch on purpose - then send to a colleague who signs the purchase order.

Smiling humanoid robot creating content in front of an audience and cameras
Section 08 - Infrastructure

We build the infrastructure around the robot.

ROBOT

One partner. The whole market around the product.

Sales

We build the process, arguments and channels that turn interest in the robot into real sales.

A robot manufacturer shouldn't need ten partners to build a market.

Section 09 - European market entry

Europe first.
Then the rest of the world.

We are building a commercialization infrastructure designed for robotics manufacturers entering European markets.

  • Market localization
  • Local use cases
  • Local content
  • Local sales
  • Local events
  • Local relationships
Discuss Europe
Map of Europe highlighting key markets
Section 10 - Aftermarket

The robot aftermarket has barely started.

Original concept visualization - exploded view of a humanoid robot with modular components
Original concept visualization
  • Costumes
  • Armor
  • Skins
  • Head accessories
  • Shoulder modules
  • Back modules
  • Branding
  • Event props
  • Camera mounts
  • Display modules
  • Custom parts
  • 3D printed accessories

Cars have an aftermarket.

Computers have an aftermarket.

Phones have an aftermarket.

Robots will too.

We intend to help build it.

Section 11 - What do we need from manufacturers?

Hardware.

Access.

Technical support.

Ambition.

We'll bring the ideas.

Original concept visualization - four humanoid robot silhouettes in darkness

Don't give us demo robots.

Give us a cast.

01

The Host

Keynotes, conferences, corporate stages.

02

The Comedian

Roasts, stand-up, viral formats.

03

The Creator

Vertical content, streams, social.

04

The Performer

Music, dance, arena-scale shows.

Section 13 - Pilot

Let's prove it in 360 days.

1 robot

Start

  • One original commercial concept
  • Core content package
  • One activation
  • Initial market feedback

2 robots

Create

  • Multiple concepts and personalities
  • Content production series
  • Event activation programme
  • Use case development
  • Lead generation groundwork

4 robots

Market Maker

  • Multiple original commercial concepts
  • Content production
  • Event activations
  • Use case development
  • Market feedback
  • Lead generation
  • Sales opportunities
  • Reusable marketing assets

The exact scope is agreed individually with each manufacturer.

Design my pilot
Original concept visualization - four humanoid robot silhouettes under a single spotlight

You already built the robot.

Now let's build the business around it.

Give us your robots. We'll show you what they can become.

Contact

Let's build your market.

For founders, CEOs, CMOs and heads of international sales and business development.